Tibi Puiu
Sue first and ask questions later seems to be Gene Simmons, the legendary Kiss bassist and frontman, device in handling his business. At the recent MIPCOM convention in Cannes, France, Simmons was invited as a keynote speaker to speak about “branding” and how he managed to transfer KISS into a million dollar business, expanding the brand everywhere from guitars, to comic books, to condoms. “Make sure your brand is protected,” Said Simmons. “Make sure there…