We’ve raved about auto-tune, T-Pain and the likes before, but this track right here is sheer gold for anyone left with a sower taste after channeling through MTV nowadays. A while ago, Jay-Z released a called D.O.A. (death of auto-tune), in which he openly condemned the overuse of auto-tune in the mainstream scene today. “This is anti-AutoTune / Death of the ringtone / This ain’t for iTunes / This ain’t for sing-along,” goes Jay through…
The Death Knell of music?
It’s been called one of the defining sounds of this era as well as a trend [that became] a gimmick. TIME Magazine acknowledged it as a rare gimmick that can lead to innovation. Rick Rubin has called its use lazy and argues that using it can remove the emotion from a performance. All this over a simple computer program? Yes, Auto-tune has both captivated audiences and caused tidal waves of hatred usually reserved for Twilight…